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Press Release

Subsidy Programme Series Visual Identity

A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design

23 April 2020

Subsidy Programme Series Visual Identity by Chou In Leong
Subsidy Programme Series Visual Identity by Chou In Leong
Subsidy Programme Series Visual Identity by Chou In Leong
Subsidy Programme Series Visual Identity by Chou In Leong
Subsidy Programme Series Visual Identity by Chou In Leong

Chou In Leong · CLIENT: The Cultural Affairs Bureau

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

Press Kit

Unique Properties
The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including music and fashion . Invites participants to participate
Production Technology
take photo of microphone, music machine, line roll, car clothes machine buy photo source on internet
Project Duration
2017 in Macau
Inspiration
This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I create a visualize to express the theme with elements, made there own world, try to express the purity of creation.

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