Yunxin Chen · CLIENT: Kwei Mun Lung
Sweet Osmanthus is a packaging design for a Chinese wine made from sweet osmanthus flowers and grape juice, produced without added water. The box measures 230 by 90 by 90 millimetres. The design draws on the culture of Jiangnan, a region known for its long history and its classical gardens. A window motif is used as the main theme, because windows express the character of Jiangnan gardens. Each window offers a different view. The four sides of the box together form one continuous garden scene that retells the story of the region.
Press Kit
- Unique Properties
- We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
- Dimensions & Packaging
- 230mm x90mm x90mm
- Tags
- Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
- Design Challenge
- The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
- Project Duration
- The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply. - Research
- Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture. - Inspiration
- The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Press releases are available in 1 languages.