Stephanie Branco · CLIENT: ASA Leather Work
The Switch Bag is born from the pandemic's impact and mirrors the dual facets of human nature. It was inspired by architecture and the painter Mondrian. The outside of this object is minimal and silent, contrasting with the interior which has vibrant and colorful boxes. These boxes equipped with magnets can be moved and adapted to the user's needs. It morphs into a backpack, an office/nomadic home, a home decor object, or an organizer and adapts to diverse environments, echoing the resilience demanded in tough times.
Press Kit
- Unique Properties
- Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
- Dimensions & Packaging
- Width 280 mm x Depth 150 mm x Height 350 mm
- Tags
- nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
- Production Technology
- Handstitch and handmade with upcycled leather
- Design Challenge
- The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
- Project Duration
- The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
- Operation Flow
- The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
- Research
- The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
- Inspiration
- Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
- Image Credits
- Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023. - Patents
- Copyrights belong to ASA Leather Work, 2023
Press releases are available in 1 languages.