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Press Release

Tetra Connector Color Markers

A' Design Award 2018 Iron Winner in Toys, Games and Hobby Products Design

16 April 2018

Tetra Connector Color Markers by Himanshu Shekhar Soni
Tetra Connector Color Markers by Himanshu Shekhar Soni
Tetra Connector Color Markers by Himanshu Shekhar Soni
Tetra Connector Color Markers by Himanshu Shekhar Soni
Tetra Connector Color Markers by Himanshu Shekhar Soni

Himanshu Shekhar Soni · CLIENT: Himanshu Soni

Tetra is an amusing color marker with interactive building toys for kids and the idea of tetra marker is not only encourage children to be creative but encourage them to reuse the marker rather than simply discarding these into the trash after the ink dried up and this will help kids to develop and raise awareness of reuse among them. The shape of a tetra cap makes it easy to press and pull out. Kids can put each cap and pen barrel together to form a shape and explore to build a new abstract shape and it’s up to their imagination bend the rule and come up with new structures.

Press Kit

Unique Properties
Tetra is an amusing color marker with interactive building toys for kids. It’s made of interesting shape and combined form to create an opportunity for creativity extends beyond the page. The shape of a simple compound makes it easy to press and pull out. Also, kids can put each compound together to form a shape and explore to build the new shape like a geometric shape, animal, flower, abstract shape etc. And it’s up to their Imagination bend the rule and come up with new structures.
Dimensions & Packaging
Tetra Cap: Height 55mm X Length 28mm X Width 28mm
Tetra Barrel: Height 128mm x Dia 9mm
Tags
Kids, Play, Color, Creative, Fun, Behavioral, Social Skill, Block puzzle
Production Technology
Tetra markers are made of HDPE plastic and injection molded part.
Design Challenge
The first challenge was to understand how to encourage children to develop social skill through a product. The second challenge was designing this cap product’s functionality as a toy to create abstract and beautiful shapes by connecting the same shape.
Project Duration
The Tetra color marker concept started in Jan 2018 in Noida, India and finished in March 2018.
Operation Flow
The shape of a tetra cap makes it easy to press and pull out. Also, kids can put each cap and pen barrel together through the snap-fit to foam a shape and explore imaginative crafts.
Research
The initial stage of online and market research showed a lack of new children stationary or toys which engage and positively impact children behavior and social skill. The next stage of research was performed on different toys which encourages interaction and helps develop social skills. I look to repurposing of the Tetra Marker cap to not only encourage children to be creative, but to encourage children to think about reuse rather than simply discarding these into the trash after ink dried up and I want to create a new paradigm for children’s products that encourage unique new behavior and a productive afterlife for the product.
Inspiration
The main inspiration for tetra markers to not only encourage children to be creative but also encourage them to think about reuse the marker pens instead of it being thrown away after ink dried up and this will help children to develop social skill and raise awareness of reuse among them starting at small ages and collecting the pens for children to play with them will have an important and enhancing role on the consumer preference.

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