Reset Co. · CLIENT: Reset Co.
Texts From Graphics is a book of essays written by graphic design professors of a university program in Mexico. The essays express ideas and concerns about design. An iconographic system was developed to simplify the complex concepts discussed in the texts, and the set of icons changes with each chapter. Hierarchy, typographic selection and composition highlight the main messages and support a light reading. The book is printed in black and white on bond paper, sewn in sections and bound with hard covers finished with varnish, keeping production costs low while ensuring durability.
Press Kit
- Unique Properties
- Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.
The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.
The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading. - Dimensions & Packaging
- The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book. - Tags
- Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
- Production Technology
- The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
- Design Challenge
- The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
- Project Duration
- The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
- Operation Flow
- The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
- Research
- The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
- Inspiration
- The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
- Image Credits
- Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018
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