Chan Yiu Chung · CLIENT: Tai Tung Jewellry Box Mfy.Ltd
The Heaven Lost is a packaging box designed for a scented candle. The graphic theme is inspired by European mythology and depicts gods searching for something lost from heaven. The hand drawn illustration continues across all sides of the box, giving an aged appearance and inviting customers to turn the box. Black and white printing keeps the design clean. The structure is a simple top and bottom box measuring 83 mm in width, 83 mm in depth and 102 mm in height. The box is made of 240gsm Munken Lynx, an uncoated sustainable paper in a natural white shade.
Press Kit
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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