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Press Release

The Sneaker Foot Wear

A' Design Award 2021 Iron Winner in Footwear, Shoes and Boots Design

23 April 2021

The Sneaker Foot Wear by Kaj Ransvi
The Sneaker Foot Wear by Kaj Ransvi
The Sneaker Foot Wear by Kaj Ransvi
The Sneaker Foot Wear by Kaj Ransvi
The Sneaker Foot Wear by Kaj Ransvi

Kaj Ransvi · CLIENT: Kaj Ransvi

The shoe named The Sneaker is a shoe both for the reception and the skate ramp, it is raw and elegant at the same time. The color is matte black with details in gold, including a small jewelry attached to the string. When the sole is warned out, it can be replaced so the lifetime of the shoes is almost timeless. Each shoe is individually sewn by skilled craftsmen.

Press Kit

Unique Properties
The Shoe is raw and elegant at the same time, the materials are playing against each other. Each shoe is individually sewn by skilled craftsmen, the unique feature is that when the sole is warned out it can be replaced so the lifetime of the shoe are really long, the more you use it the better it fits, all leather are high quality.
By an innovative use of already made luxury fashion materials and left over fabrics from acting in a responsible and ethical way the producer have an intense focus on reduction of carbon emissions.
Dimensions & Packaging
widht 240 mm x dept 105mm x height 105mm
Tags
fashion, sneakers, shoes, footwear
Production Technology
Outer materials: Coco leather matte black, glossy gold colored leather. Inside: Nappa leather, Pendant: stainless steel with 14K gold coating. Sole:Double with ergonomic footbed. Each shoe is individually sewn by skilled craftsmen, the unique feature is that when the sole is warn out it can be replaced so the lifetime of the sneaker are really long, the more you use it the better it fits, all leather are high quality.
By an innovative use of already made luxury fashion materials and left over fabrics from acting in a responsible and ethical way the producer have an intense focus on reduction of carbon emissions.
Design Challenge
The challenge was internal to find a producer with focus on the environment, I wanted it to be located in Europe, no mass production, it was important that it was created by hand by skilled craftsmen.
Project Duration
The project started end of 2020 in the city of Malmo, the process have been very smooth much because of the close contacts with the factory team.
Operation Flow
The unique feature is that when the sole is warned out it can be replaced so the lifetime of the sneaker are really long, the more you use it the better it fits,
Research
During my many years in the product design industry I have always looked at the sneakers industry, even when there are many existing designs there is always space for improvements.
Inspiration
I wanted to combine the bold and the elegant feelings in the sneaker design, a sneaker that you can wear both at the reception and on the skating arena.

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