Antonia Skaraki · CLIENT: The Wine Barrel
A package that ends the dilemma of buying red or white wine. Wine enthusiasts are now able to enjoy both wines in one package, a design that features a handle and accommodates two barrels, each one with its own tap that enhances the wine tasting experience. The concept follows the wine out of the box design, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
Press Kit
- Unique Properties
- This project’s highlight was managing to make TheWineBarrelDilemma’s package the definite answer to the dilemma red wine or white wine just by creating a user-friendly experience of enjoying both.
- Tags
- Wine_Barrel, wine, Packaging, Design, Barrel, Dilemma, red, white, cellar, out_of_the_box
- Production Technology
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- Design Challenge
- The wooden wine barrel is converted to the main reference point of the brand, which differentiates it from the competition. Robust and absolute typography, special symbols, pyrographic markings, and handwritten elements transport the consumer to an imaginary cellar. In his own barrel. In the world of The Wine Barrel.
The color palette and the different symbolisms clearly separate the 4 product codes on the shelf, but retaining the "common denominator" of the relevant design. - Project Duration
- The Project started in April 2020 and is still ongoing
- Operation Flow
- The consumer is now able to buy and enjoy a packaging consisting of both red and white wine, without having to choose one over the other. This packaging applies perfectly to gatherings and parties.
- Research
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Inspiration
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Image Credits
- Image #1: Photographer Andreas Deskas
Image #2: Photographer Andreas Deskas
Image #3: Photographer Andreas Deskas
Image #4: Photographer Andreas Deskas
Image #5: Photographer Andreas Deskas
Video Credits: Chris Gerokostas
Press releases are available in 1 languages.