Skip to content

Press Release

Tiger Spirit Digital Media Art

A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design

22 April 2022

Tiger Spirit Digital Media Art by Kaze Park
Tiger Spirit Digital Media Art by Kaze Park
Tiger Spirit Digital Media Art by Kaze Park
Tiger Spirit Digital Media Art by Kaze Park
Tiger Spirit Digital Media Art by Kaze Park

Kaze Park · CLIENT: 4bd Studio

His artwork was produced as a video artwork by combining 2D painting, digital artwork, and 3D digital imaging artwork with a large media tower that is 20m high. He worked on animating Korean colors, natural elements, and animals called tigers so that they could move through digital artwork, and expressed the atmosphere of Korean classical art with modern digital artworks. He made the meaning of the four seasons of Korea into digital art by using illustrations of time and space through digital effects.

Press Kit

Unique Properties
The characteristics of this project are media works expressed on large media towers and wide electronic boards which are embodied in motion works that move with 3d and expressed as lively works.

His work was produced by combining 2d painting, digital work, and 3d digital imaging work with a 20 meter high large media tower and was presented as a video.

Each scene of his work is effective, and there is an element that makes the work more immersive. It is a work produced in consideration of Nft sales.
Dimensions & Packaging
Tiger Spirit illustration was created in Photoshop Rgb Cmyk color mode and spine & 3d max program. The size is 6720mm x 15,000mm. It is made of digital art.
Tags
kazepark, illustration, tiger, digital, spirit, energy, southkorea, artist, hope, season
Production Technology
In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.

He used the final result of 2d and the 3d video work together to make it a work.
Design Challenge
The illustration he should have drawn is a new type of work with value for a new year. It is an illustration that intuitively expresses the world where nature and animals coexist together, meaning the time and value of the season. The digital effect was added to the illustration to express the seasonal elements of spring, summer, fall, and winter, the flow of time, and a sense of space.

Through a new type of illustration that combines 2D works with 3D effects, it contains symbolic values and meanings of animal tigers living in nature, and is designed with the aim of works that can give people energy of health and hope.
Project Duration
The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.

The project's illustration began in January 2022 and was displayed across the country in February. South Korea in February 2022.
Operation Flow
He created a new digital work together in 2022 at the 4BD studio and presented a digital exhibition. It is a Korean work with the spirit of a tiger.

Tigers have long been symbols of strength and health. In Asia, there are 12 animals that symbolize the year. 2022 is the year that symbolizes tigers, and many people have created works to pray for health with their families.

He tried to convey energy so that many people could be happy and healthy with their families through lively works.
Research
Brush is one of the elements used in painting in Korea.

He uses traditional Korean brushes to express the touch of paintings. And his expression was embodied in a new form of illustration through the combination of digital graphics and traditional painting styles.

In this project, he focused on the eco-friendly connection between nature and animals. The important concept of this project is the harmony and meaning of nature.
Inspiration
Among the Eastern cultures, there is a culture that expresses one year and 12 months as animals. 2022 is the Year of the Tiger.

Tigers are symbols of strength and pray for health. Many people around the world are suffering from viruses. Like the meaning of the energy of the tiger in this work, it symbolizes and hope that many people can live a healthy and happy life.
Image Credits
image #1 KazePark Tiger Spirit-01
image #2 KazePark Tiger Spirit-02
image #3 KazePark Tiger Spirit-03
image #4 KazePark Tiger Spirit-04
image #5 KazePark Tiger Spirit-05
Patents
©KAZE PARK 2022

Press releases are available in 1 languages.

Email this page to a friend

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More