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Press Release

Tokyo Giants Season Visuals Advertisement

A' Design Award 2024 Bronze Winner in Photography and Photo Manipulation Design

16 April 2024

Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro
Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro
Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro
Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro
Tokyo Giants Season Visuals Advertisement by Kenichiro Shirota and Masaki Oshiro

Kenichiro Shirota and Masaki Oshiro · CLIENT: Tokyo Yomiuri Giants

Tokyo Giants Season Visuals is a series of photographic posters created for a professional baseball team in Japan. The visuals combine two photographs arranged as continuous scenes, so that still images express the drama of baseball in the manner of a film. The player photographs capture joy, anger and sadness, and are taken from high and unusual angles. The season concept marks the 89th anniversary of the team, as the number 89 means baseball in Japanese. A joint visual of the men's and women's teams expresses the spirit of diversity.

Press Kit

Unique Properties
This design uses two photos. By arranging continuous scenes even though they are still images, the drama of baseball is expressed like a movie. In order to express the drama of baseball, the player photos incorporate scenes of the players' joy, anger, sadness, and joy into the design. The angles include high angles and other angles, creating an expression that has never been seen before.
Tags
Tokyo Giants, Yomiuri Giants, Tokyo Baseball, Japan Baseball, Tokyo Dome,
Project Duration
The visual was unveiled to coincide with the opening of the Japanese professional baseball season at the end of March 2023. It will be used throughout the season in and around Tokyo Dome, the home stadium of the Tokyo Giants, as well as on the website.
Inspiration
The Tokyo Giants are the oldest baseball team in Japan.
The year 2023 marks the 89th anniversary of the team's founding, and "89" means baseball in Japanese; to make the 2023 season the "Year of Baseball," the season concept was set as "89 IS MY LIFE. A series of visual posters express the drama of baseball. In addition, for the first time in the history of the baseball team, a joint men's and women's team visual was created to express the spirit of diversity.

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