Yongjun Chen · CLIENT: Huazhong Agricultural University
TongChuang Design is a rice packaging design created for an agricultural university. The carrying rope passes through the bottom of the package, which prevents breakage caused by the weight of the contents. The packaging is small, minimal and made of environmentally friendly materials. A patented structure allows the package to be switched freely between flat and three-dimensional states, so transport and use remain simple and low in cost. The graphic composition is based on the ancient Chinese character for rice, giving the package a clear and recognizable identity.
Press Kit
- Unique Properties
- The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
- Dimensions & Packaging
- Large packaging：185*102*182mm Mediumpackaging：185*102*125mm
- Tags
- Structural innovation, minimalist packaging, green
- Production Technology
- Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
- Design Challenge
- Minimal packaging, simple and mature technology, convenient for production and use
- Project Duration
- Shenzhen,2020
- Operation Flow
- Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
- Research
- Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
- Inspiration
- The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Press releases are available in 1 languages.