Kuaiyu Tang · CLIENT: Shanghai Tongming Vision Correction Center
Tongming Vision Correction is a logo created for a vision correction center for young people and children. The name Tongming means pupil and bright, so the pupil is used as the main design element. Three pupils with different degrees of clarity are arranged in a sequence that shows the correction process from blurred to clear. The logo is applied to business cards, notepads and posters. The business cards and the casual set are printed on special paper, while the posters use outdoor photographic materials.
Press Kit
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
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