Keisuke Akari · CLIENT: Spiceworks
Unajiro is a visual identity created for an eel restaurant brand. The identity includes a logo and a complete set of applied items, such as decorations, lanterns, chopstick bags and aprons. The logo combines the katakana and hiragana forms of the letter U, the word umai, which means delicious, and the first sound of the Japanese word for eel. The design follows a traditional Japanese craftsman style and expresses the concept of a delicious rice bowl. A recycling mark was added to the chopstick bag. The words for prosperous business on the front cover carry a wish for good trade.
Press Kit
- Unique Properties
- I created the visual identity of Eel Jiro. We create logos and design them in total, such as decorations such as goodwill and lanterns, chopstick bags, and apron. I was particular about the recycling mark of the chopstick bag.
- Dimensions & Packaging
- CARD IS 90MMX51MM
- Production Technology
- We created the concept of a delicious rice bowl.
The "prosperous business" on the front cover is a wish that business will go well.
We put importance on the Japanese style. - Inspiration
- It is an acronym for "U" in Japanese katakana, "U" in hiragana, "Umai" which means delicious, and an acronym for eel.
It is a Japanese craftsman-like design. - Image Credits
- ALL KEISUKE AKARI
Press releases are available in 1 languages.