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Press Release

Vanke DaJia Brand Exhibition Hall

A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design

23 April 2020

Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng
Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng
Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng
Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng
Vanke DaJia Brand Exhibition Hall by Yu Chao and Guanghui Zeng

Yu Chao and Guanghui Zeng · CLIENT: Vanke Group

Vanke DaJia is a brand exhibition hall located in Changsha City, China. The interior covers an area of 760 square meters and was converted from a former sales center. Nature is the main theme, and a large amount of wood color creates a calm atmosphere. Further colors are drawn from the Jardin Majorelle in Marrakech, Morocco. The materials include grey terrazzo, art texture paint, grey oak wood and bronze sand blasted stainless steel. The hall holds a gift shop, a floral area, a coffee bar and reading areas for children and adults.

Press Kit

Unique Properties
Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging
The project covers an area of 760 square meter.
Tags
nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology
The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge
One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Project Duration
The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow
The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Research
The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration
The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Image Credits
Shenzhen Innest Art Co., Ltd.

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