Veronica Vicente Ruiz · CLIENT: Veralidad Studio
Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment. The redesign and branding of its packaging was based on these brand premises, to emphasize the values and ethics of the brand. These premises can also be seen in the material used for the new packaging, recycled material.
Press Kit
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente - Patents
- Serra Vegana National brand M4160284(6) pending
Press releases are available in 1 languages.