Mos · CLIENT: More On Simplicity
Vilajuiga Lightly Sparkling Water is a glass bottle for naturally carbonated mineral water. The bottle is made of pure white glass, chosen for its high transparency. The blue colour of the label creates soft blue shades within the glass. The asymmetric form and the organic shapes refer to the Emporda region, where the rocks are eroded by the tramontana wind. Depending on the point of view, the geometry of the bottle shows several different shapes. The long neck helps the water flow and makes the bottle easy to carry. The bottle measures 65 millimetres in diameter and 220 millimetres in height.
Press Kit
- Unique Properties
- Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
- Dimensions & Packaging
- Diameter: 65mm / Height: 220mm
- Tags
- Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
- Production Technology
- The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia. - Design Challenge
- The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
- Project Duration
- The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
- Operation Flow
- The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
- Research
- Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
- Inspiration
- The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
- Image Credits
- Design number 004677474-0001
Owner ID number 884150 - Patents
- Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
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