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Press Release

Waves Entropy Digital Art

A' Design Award 2017 Gold Winner in Photography and Photo Manipulation Design

19 April 2017

Waves Entropy Digital Art by Marta Moretto
Waves Entropy Digital Art by Marta Moretto
Waves Entropy Digital Art by Marta Moretto
Waves Entropy Digital Art by Marta Moretto
Waves Entropy Digital Art by Marta Moretto

Marta Moretto · CLIENT: Amrta

Who has never given a moment listening to the waves of the sea? Waves is a work that tries to give sense to the story of himself and his inner life. In its elaboration the artist has experimented with different techniques. Starting from the picture of an ocean wave and by doing a physical formalized a visual entropy equation, simplifying and subtracting elements has got a sort of X-ray. Thanks to this close-up perspective, marta moretto tells of a world populated by a particular kind of bestiary, that probably every one of you have already met in his dreams. They identified someone?

Press Kit

Unique Properties
Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
Dimensions & Packaging
Printing on plexiglas: L 100 cm H 70cm 0,3 cm
Tags
Waves, Entropy, Clean Energy, Renewable energy, Digital Art
Production Technology
Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
Design Challenge
I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
Project Duration
The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
Operation Flow
we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
Research
The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
Inspiration
The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
Image Credits
marta moretto
Patents
marta moretto 2013

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