Jorg Stauvermann · CLIENT: Weingut Waalem
Viticulture on a North Sea island? Climate change makes that possible. And the polar bear is the symbol of climate change. It stands for intelligence, intrepidity and endurance. Just like the inhabitants of the island of Fohr in the North Frisian Wadden Sea. The original landscape and maritime history of the island of Fohr can also be found in the winery. The design combines historical tiles of the island's maritime history with the colors of nature. The graphic simplicity offers all possibilities for the growing product range. Sustainable enjoyment, original and close to home.
Press Kit
- Unique Properties
- Climate change has had an impact on wine growing on the island of Foehr in the middle of the Wadden Sea. The polar bear is the symbol of climate change. It implies intelligence, fearlessness and perseverance. Just like the Frisians on the island of Foehr. The graphic reduction of the 2022 relaunch enables a stronger focus on the growing product range. The square format - borrowed from the tiles of the captain's houses - is retained. Likewise the constant reference to the island.
- Dimensions & Packaging
- All bottles : 0,75 l
- Tags
- Brand identity, Corporate Design, Historical tiles, Illustration, Island Foehr, North Sea, Polar bear, Weingut Waalem
- Production Technology
- The corporate design is typographically characterized by the house typeface Clan. Depending on the application, there are different spacing and mathematically defined line spacing depending on the font size. The historic Revista font family is used for all wine-based products. The modern interpretation of the fracture Rostrot for all spirits.
- Design Challenge
- The research on the individual captains of the island was particularly time-consuming when developing the stories about the spirits. Since there are not pictures of all captains and their ships, it went deep down into the archives of northern European seafaring history.
- Project Duration
- The vinery Weingut Waalem was founded in 2009. The redesign of the brand identity started in 2021.
- Operation Flow
- The vinery Waalem produces its own alcoholic beverages such as wine, sparkling wine or spirits.
These products are particularly popular with guests on the island. But even among the islanders, the polar bear is now a symbol of the highest quality. Drink responsibly. - Research
- The island's history is closely linked to seafaring since the 16th century. The structure of the villages, the stories of the families, the buildings and also the nature bear witness to the seafaring traditions. The design of the winery is a contemporary reference to all of these things.
- Inspiration
- Constant sea breezes, harsh North Sea climate and a vineyard in the heart of the mudflats. To begin with, it was by experiment that the passionate, proud Frisians on the island of Foehr, in the midst of the stormy Sea, began cultivating wine.
The basis for the corporate design is based entirely on the architecture of the winery and the landscape of the island. Both the historical tiles as godfathers of the seafaring history of the island and the colors of nature characterize the appearance. - Image Credits
- Main Image
Name : ADA_Weingut-Waalem_Main Image
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional Image 1
Name : ADA_Weingut-Waalem_Optional Image_1
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 2
Name : ADA_Weingut-Waalem_Optional Image_2
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 3
Name : ADA_Weingut-Waalem_Optional Image_3
Creation, Illustration : Jörg Stauvermann
Photography : Axel Rauterberg
Optional image 4
Name : ADA_Weingut-Waalem_Optional Image_4
Creation, Illustration : Jörg Stauvermann
Photography : Thorsten Schmidtkord, Axel Rauterberg
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