Daniel da Hora · CLIENT: Dahlstedt Holding SL
Winghook Branding System is the corporate identity created for Winghook, a Swedish product that holds art pieces on the wall in a fast, clean and safe way. The logo is based on the geometry, precision and clean design of the product. The same geometry is repeated as a pattern applied to stationery and packaging, so the brand can be used at many sizes. Business cards are printed in two colours on 300 gram textured paper. The packaging range includes a kraft box, a gift box and a small pack. The system supports sales in retail stores and online.
Press Kit
- Unique Properties
- It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media). - Dimensions & Packaging
- Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard. - Production Technology
- Printing technologies
- Inspiration
- For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Variations, 2024.
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