Sun Wang and Sun Xi · CLIENT: WooSmell
Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.
Press Kit
- Unique Properties
- Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
- Dimensions & Packaging
- Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
- Tags
- Fragrance, Sustainable, packaging design
- Production Technology
- Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
- Design Challenge
- In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
- Project Duration
- The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
- Operation Flow
- Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
- Inspiration
- In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Press releases are available in 1 languages.