Siwei Lai · CLIENT: Huyu
The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.
Press Kit
- Unique Properties
- The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
- Dimensions & Packaging
- Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
- Tags
- Visual Identity, packaging structure, printed matter
- Design Challenge
- In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
- Project Duration
- The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.
- Research
- Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
- Inspiration
- This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
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