Albert Fedchenko · CLIENT: AA Winery
Xarin is a series of labels created for a range of farm wines. Each label measures 30 by 135 millimetres and combines an unusual geometry with a concise layout. The shape is drawn from the alcohol meter and from the tall barrels used for wine aging, and it follows the curves of the bottle. The labels are produced on textured paper with flexographic printing and raised gloss varnish. A gift box of 100 by 330 millimetres is made of wood. The aim is to make the packaging easy to notice among many wine labels at points of sale.
Press Kit
- Unique Properties
- The main objective was to highlight arin packaging among the variety of labels at points of sale.Therefore, the label has an unique geometry and maximally concise design.
- Dimensions & Packaging
- label 30 x 135 / box 100 x 330
- Tags
- Label, Wine, Glass bottle, laconicism, Farm product, eco
- Production Technology
- Textured paper, flexo printing, volume glossy varnish. Gift wrap "Reserve" is made from wood. Now we are working on manufacturing from plastic with a wooden texture.
- Design Challenge
- The most difficult thing was to rub through the morning after the tasting. We enjoyed the process. We accompanied the project from ideas to physical implementation in the printing office.
- Project Duration
- January 16/2019 - March 07/2019
- Operation Flow
- The main objective was to highlight arin packaging among the variety of labels at points of sale. Therefore, the label has a unique geometry and the most concise design.
- Research
- The awesome result. The design object is very contrasted in a row of motley shelve with wine bottles. We are very proud of the work that’s been completed and the result.
- Inspiration
- To get such inspiration, we went to the winery and tasted the product for a long time. :)
Seriously, the geometry was removed from the alcohol meter and vertically elongated barrels for aging of wine. Which looks very harmoniously with the bends of the bottle. In all the other, a great deal of experience with packaging and materials helped.
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