Skip to content

Press Release

Xiling Digital Human Platform

A' Design Award 2023 Silver Winner in Interface, Interaction and User Experience Design

20 April 2023

Xiling Digital Human Platform by Baidu AI Cloud
Xiling Digital Human Platform by Baidu AI Cloud
Xiling Digital Human Platform by Baidu AI Cloud
Xiling Digital Human Platform by Baidu AI Cloud
Xiling Digital Human Platform by Baidu AI Cloud

Baidu AI Cloud · CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd

Xiling is a digital human production and operation platform that connects enterprises with consumers. Users create realistic digital humans from photos, keywords and parameter adjustments. Live streaming is supported in two ways, driven by artificial intelligence or driven by a person, where a single camera captures movement and facial expressions. Videos are produced by entering digital human commands into a non-linear editor. Experience standards are defined for people, activities and scenes, so digital human content is made at low cost and in a short time.

Press Kit

Unique Properties
As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
Dimensions & Packaging
PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
Tags
User experience, digital humans, artificial intelligence, live streaming
Production Technology
The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Design Challenge
The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
Project Duration
This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
Operation Flow
The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
Research
We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
Inspiration
As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
Image Credits
All rights reserved by Baidu Online Network Technology (Beijing) Co., Ltd. 2023
Patents
CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022

Press releases are available in 1 languages.

Email this page to a friend

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More