Tang Shengxing · CLIENT: Bama Tea Co., Ltd
Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.
Press Kit
- Unique Properties
- This is a kind of primitive forest Pu 'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forest anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu 'er tea.
- Inspiration
- Focusing on the position of "Be naturally formed, Tea Fragrance Oriental", the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. The residents, animals and plants in the tropical rain forest coexist in harmony, forming a vivid and beautiful aesthetic feeling. Establish a strong Oriental flavor, distinctive product image.
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