Yunnan Tech and Business University · CLIENT: Yunnan Tech and Besiness University
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Press Kit
- Unique Properties
- Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
- Dimensions & Packaging
- This VI design is mainly used in studio supplies, and is made according to regular sizes.
- Tags
- Variable, Studio, Monkey King, Optical Illusion, Y
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- The biggest challenge of this design was to create a variable character from a simple Y element.
- Project Duration
- The project started in March 2023 in Kunming and finished in May 2023 in Kunming
- Operation Flow
- Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
- Research
- Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
- Inspiration
- This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
- Image Credits
- Optional Image #3: Illustrator LinHai, Texture, 2023.
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