Binguowenhua Binguowenhua1 · CLIENT: Yancha
Yancha is a packaging design created for a tea intended to support lung health. The packaging follows a minimalist approach and has a calm, graceful appearance. White line wash painting is used to give an oriental character, and the layout draws on the format of ancient scrolls. The graphics illustrate the twelve traditional manual tea-making processes. The box measures 357 by 168 by 80 millimeters. The design connects a century-old traditional formula with modern production and presents the product clearly to consumers.
Press Kit
- Unique Properties
- Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
- Dimensions & Packaging
- Weight: about 7kg, size: 357mm*168mm*80mm
- Tags
- YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
- Production Technology
- The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
- Design Challenge
- Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
- Project Duration
- The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
- Operation Flow
- It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
- Research
- While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
- Inspiration
- The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
- Patents
- Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
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