Tiger Pan · CLIENT: By-Health Co., Ltd.
Yep is packaging designed for a drinkable collagen product. The outer box has a triangular shape, chosen to suggest stability and strength. The box is made of paper pulp, a recyclable material, and the outer box measures 170 mm by 100 mm by 186 mm. Inside, the drinkable collagen is held in a glass bottle. The label is printed with a transparent foil, which gives a moist and fresh appearance. The pink logo conveys youth and vitality. A clear information layout and a unified series system help buyers recognize the product from a distance.
Press Kit
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Image Credits
- Tiger Pan
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