Tiger Pan · CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
Yi Xin Distillation is a packaging design for a Chinese spirits brand. The bottle is made of glass, which raises the gloss and texture of the surface and sets the product apart from similar spirits sold in ceramic containers. A dragon, drawn in an ancient Chinese manner, clings to the bottleneck and serves as the main identifier, so no printed label is required. The outer box is simple and follows the symmetry of traditional Chinese design. The bottle measures 180 by 130 by 285 millimeters. The aim is to present a long heritage in a contemporary form.
Press Kit
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Image Credits
- Tiger Pan
- Patents
- Copyrights belong to Tiger Pan
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