Quanzhou Jiahua Sanitary Articles Co., Ltd · CLIENT: Quanzhou Jiahua Sanitary Articles Co., Ltd
Yiying First Class is a packaging design for baby diapers. The design draws inspiration from the service standards of the first class cabin and uses a minimal and refined visual language. A milky white film and a sand like brushed PE film are combined with controlled surface treatment to create a subtle shimmer. Information is arranged in zones, with the brand name and key benefits on the front and the material list and usage instructions on the back. A zipper opening keeps the diapers clean, and an ergonomic handle eases carrying. Recyclable base materials and eco friendly inks are used.
Press Kit
- Unique Properties
- The baby diaper packaging draws inspiration from the service ethos of the first class cabin and minimalist, refined, and gentle aesthetics. It introduces the concept of being cherished and cared for into the realm of baby care and creates a serene, reassuring, and trustworthy atmosphere, turning the premium experience into everyday tangible companionship.
- Dimensions & Packaging
- product dimensions, 33 mm x 24.5 mm x 23.5 mm
- Tags
- Premium Baby Care, First Class Cabin, Protea Extract and Malic Acid pH Balancing Technology, Black Diamond and Platinum Editions, Scientific Wetness and Waste Zoned Absorption Technology, User Friendliness, Material Aesthetics and Sustainability
- Production Technology
- A milky white film and a sand like brushed PE film, coupled with meticulously controlled surface treatment, result in a subtle starry shimmer, exuding understated yet refined luxury. At the same time, the packaging adheres to sustainable principles: it utilizes recyclable base materials, eco friendly inks, and a resealable mechanism, significantly reducing resource consumption and environmental impact.
- Design Challenge
- The packaging translates the full wrap structure and high standard service of the first class cabin into a dual metaphor: it echoes a 360 degree snug fit offered by the product and conveys the professionalism and luxury identity of the brand. The protea is introduced as a supporting motif, suggesting the inclusion of protea extract and malic acid pH balancing technology in the product. Black Diamond and Platinum editions highlight the value of technological sophistication and classic comfort.
- Project Duration
- The Platinum edition began its design and development in Quanzhou, Fujian in September 2024, and was launched in China in April 2025.
The Black Diamond edition began its design and development in Quanzhou, Fujian in September 2025, and was launched in China in January 2026. - Operation Flow
- The packaging employs a scientific information based zoning approach, where the front is reserved for the brand name, product name, and key benefits while the back is dedicated to the material list and usage instructions, creating a logically progressive flow. A zippered opening and closing mechanism ensures easy access and good hygiene. The ergonomic handle is optimized in terms of width, length, and material firmness, balancing convenience of use with visual appeal.
- Research
- The packaging adopts a restrained, precise, and upscale design language, systematically visualizing a rigorous commitment to baby skincare. Inspired by the exclusive care system of the first class cabin, it not only underscores the professionalism of the brand in formula development and safety protection but also contributes to a tangible luxury care experience, directly addressing the deep demand of consumers for perceivable premium quality and trustworthy baby care.
- Inspiration
- The highly specialized procedures, meticulous service standards, and deep understanding of individual needs found in the first class cabin closely align with the commitment of the brand to maternal and infant products centered on scientific care and rigorous safety standards. Inspired by the first class cabin, the packaging clearly communicates the design philosophy of redefining premium baby care, becoming a tangible extension of brand values.
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