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Press Release

Youhe Community Hospitality Design

A' Design Award 2025 Silver Winner in Hospitality, Recreation, Travel and Tourism Design

18 April 2025

Youhe Community Hospitality Design by Zhifeng Zhao
Youhe Community Hospitality Design by Zhifeng Zhao
Youhe Community Hospitality Design by Zhifeng Zhao
Youhe Community Hospitality Design by Zhifeng Zhao
Youhe Community Hospitality Design by Zhifeng Zhao

Zhifeng Zhao · CLIENT: ZHANG Qiang

The Project on Lotus Island skillfully merges the pastoral charm with the idea of rural cooperative, offering an immersive agricultural tourism experience. Its design emphasizes sustainability and simplicity, blending nature with functional spaces. The use of hand-drawn visuals and natural materials creates a harmonious atmosphere, while the flexible layout, including terraces, reading areas, and tiered seating, fosters relaxation and social interaction. By balancing aesthetic appeal with practical functionality, the project provides visitors with an unique connection to nature and Community.

Press Kit

Unique Properties
This vibrant agro-tourism space on Lotus Island, Suzhou, blends pastoral beauty with the rural cooperative concept. The design uses hand-drawn illustrations and simple lines, with orange and white contrasts for a fresh look. The architecture combines repurposed materials and natural scenery, while wood and rattan interiors create a simple, nature-connected atmosphere. The space offers dining with views, a reading nook, and multi-functional areas for gatherings and study.
Dimensions & Packaging
The project occupies a single floor with a thoughtful layout. The main space faces the bar counter, flanked by IP product exhibition areas, creating a central, functional design. To the right, an open dining and viewing area features terraces by the window and built-in bookshelves, offering a cozy reading spot. Behind a soundproof curtain on the left, a tiered seating area provides a flexible space for events like study tours or social gatherings.
Tags
Tourism Complex, Landscape Design, Argo-tourism Space, Travel Design, Tourism Design
Production Technology
The overall cost control of the project is relatively low, and the design and construction are closely integrated during the process. The material control often uses old wood for renovation and reuse, which is also part of sustainable design.
Design Challenge
A key challenge of the design was the owner's limited budget, requiring careful cost control and strategic material selection. To address this, the design reused old materials, reducing costs while adding unique character and sustainability. Focused design elements were prioritized to maintain impact without exceeding the budget. Close collaboration with the construction team ensured a balance between design vision and practical constraints, maintaining high craftsmanship while adhering to financial limitations for a successful outcome.
Project Duration
Project Duration:October 2023- December 2023
Location: Lotus Island, Suzhou, Jiangsu, China
Operation Flow
Youhe Community is a rural revitalization project developed in collaboration with the local town government, becoming a model for rural redevelopment in Suzhou. Since its opening, the project has provided a new leisure destination for both local residents of Lotus Island and visitors. During the crab season, the area experiences a significant influx of people, highlighting its commercial value and popularity.
Research
The early-stage research focused on co-creation, involving in-depth collaboration with stakeholders. This included discussions with the owner to meet practical needs and with the head of Lotus Island to integrate local characteristics. University students, especially younger groups, were engaged for fresh perspectives and innovative ideas. This multi-layered collaboration enriched the design approach, providing both a solid theoretical foundation and practical basis for the final outcome.
Inspiration
The project is inspired by the pastoral beauty of Lotus Island in Suzhou, with its serene lakes and lush landscapes. It also draws from the collective spirit of rural cooperatives, emphasizing shared efforts and sustainable development. This blend of nature and collaboration creates a vibrant, interactive agro-tourism space.
Image Credits
DENG Chun

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