Shingo Furusho · CLIENT: Mizukami village
Yukidoke Mitsu is a gift package for brand-name strawberries grown in Mizukami Village, Kumamoto Prefecture. The strawberries have a high sugar content and are harvested when the snow melts in the high altitude village, where the headstream of the Kuma River is found. The design covers a pasted paper box with textured white paper that suggests falling snow. A strawberry motif is applied in red foil stamping. The box measures 242 by 160 by 57 millimetres and has a lid on top. The solid box gives a sense of luxury suited to gift giving.
Press Kit
- Unique Properties
- Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
- Dimensions & Packaging
- Pasted paper box / W242mm x D160mm x H57mm
- Tags
- Package, Fruits, Logo, Foil Stamping
- Production Technology
- Red Foil Stamping
- Design Challenge
- We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
- Project Duration
- Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
- Operation Flow
- This is a box with a lid on top.
- Research
- This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
- Inspiration
- I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019. - Patents
- Copyrights belong to Shingo Furusho.
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