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Press Release

Yushan World Sales Center

A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design

23 April 2021

Yushan World Sales Center by Li Guo and Li Wang
Yushan World Sales Center by Li Guo and Li Wang
Yushan World Sales Center by Li Guo and Li Wang
Yushan World Sales Center by Li Guo and Li Wang
Yushan World Sales Center by Li Guo and Li Wang

Li Guo and Li Wang · CLIENT: G-Art Interior Architecture Design

Yushan World is a sales center in Jiangyin, China, with an area of 7000 square meters. The interior layout follows the butterfly shape of the building. The foyer is formed by abstract symmetrical wings, and an arc-shaped wall divides and interlaces the space. An atrium and large French windows bring natural light into the curved rooms. A three-dimensional surround multimedia hall guides visitors through the experience. Ultra-white curved boards made of wood and biofiber plastic composites are light in weight and echo the arcs of the space.

Press Kit

Unique Properties
The interior layout learns from the butterfly shape of the building. The foyer is shaped with abstract symmetrical wings and arc-shaped wall produces a strong sense of interlacement and segmentation of the space.
The designers leveraged natural light in large areas to create a calm and comfortable indoor space. Through an artful combination of atrium and large French windows, the consecutive curved spaces seem to interpret a beautiful expectation of waiting cocoons to turn into butterflies.
Dimensions & Packaging
The area of project is 7000 square meter.
Tags
Jiangyin City, Butterfly, Sales center, French window, Arc-shaped space
Production Technology
The introduction of 3D surround multimedia hall attracts visitors to be immersed in the experience journey.
The new ultra-white arc-shaped board made from wood and biofiber plastic composites (wood plastic board) echoes the arc of the entire space, creating a calm and comfortable artistic atmosphere of the space.
Design Challenge
The entrance space is designed with two curved non-bearing walls. As the overall floor height is nearly 9 meters, it is difficult to carry out construction which needs great load-carrying capability. Considering environmental protection and site construction, the designers selected light wood-plastic decorative boards, which can satisfy the overall decorative effect and address the construction difficulties.
Project Duration
The project started in Octber 2019 and finished in May 2010 in Jiangyin, China
Operation Flow
Inspired by the butterfly-like terrain of Jiangyin City, the design continues to use butterfly-shaped elements, echoing the architecture's butterfly form. After several days of struggling and suffering, silkworm chrysalis finally gains tenacious wings to fly freely in the sky. The interior layout learns from the butterfly shape of the building. The foyer is shaped with abstract symmetrical wings and arc-shaped wall produces a strong sense of interlacement and segmentation of the space.
Research
The designers are committed to exploring the combination of commerce and art. They aim to discover more possibilities of art shaping and create richer and more appealing space.
Inspiration
Inspired by the butterfly-like terrain of Jiangyin City, the design continues to use butterfly-shaped elements, echoing the architecture's butterfly form. It carries forward the core value of ecological art and starts a magnificent exploration of future urbanism.
Image Credits
photo by: Yunpu Cai

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