Ekrem Haldun Ozince · CLIENT: Graphn Creative
Zade is a bottle designed for edible oils. The drop-shaped body regulates the flow of the oil during pouring, which reduces splashing and dripping around the neck. A slim waist, smooth shoulder transitions and balanced proportions create a sculptural silhouette that interacts with light. The lightweight bottle is blow-molded from PET preforms in aluminum molds and carries a silver metallized polypropylene label with matte and selective gloss varnish. The transparent body allows the clarity of the oil to be seen. Three sizes are offered: 0.5, 1 and 2 liters.
Press Kit
- Unique Properties
- In this design, the bottle form takes center stage. Its slim waistline, smooth shoulder transitions, and balanced proportions create a silhouette that is both strong and elegant. The ergonomic structure integrates aesthetics with functionality. Soft curves are balanced with defined lines to express a modern character. While the label supports the concept, the true identity lies in the distinctive bottle geometry that interacts with light and stands out confidently on the shelf.
- Dimensions & Packaging
- 0.5 L Drop PET Bottle
52.3 × 71.5 × 225 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter)
1 L Drop PET Bottle
78 × 84.6 × 265 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter)
2 L Drop PET Bottle
97.5 × 109 × 298 mm +/- 0.4 mm (Width × Depth × Height from base)
Neck finish: 32 / 19 mm (Outer / Inner diameter) - Tags
- Precision Flow Control, Anti-Drip Engineering, Clean Pour Technology, Ergonomic Handling, Practical Functionality, Safe Structure, Lightweight Construction, Impact-Resistant Material, Optimized Consumption, Measured Dispensing, Kitchen-Centric Design, Family-Oriented Usability, Premium Brand Perception, Function-Driven Form, User-Centered Experience
- Production Technology
- Produced from PET (Polyethylene Terephthalate) preforms using aluminum molds.
Metallized printed label is used.
Grey areas represent the natural color of the label material; no ink is printed on these areas. UV matte varnish / selective UV gloss varnish is applied.
Silver metallized PP (Polypropylene) label.
Blow-molded PET bottle produced from preform.
Plastic safety-protected cap. The products are available in four varieties: Sunflower Oil, Corn Oil, Extra Virgin Olive Oil, and Riviera Olive Oil.
The refining process consists of a 36-hour, six-stage system: Degumming, Neutralization, Dewaxing, Bleaching, Winterization, and Deodorization.
Degumming (1 hour):
Natural sediments and gummy substances present in crude oil are removed, preparing the oil for the next stage.
Neutralization (1 hour):
Free fatty acids found in crude oil are neutralized.
Dewaxing (8 hours):
Substances that cause cloudiness and solidification in cold environments are removed from the crude oil.
Bleaching (4 hours):
Color pigments are eliminated, while trace heavy metals and metal ions are adsorbed and removed from the oil.
Winterization (16 hours):
The oil is gradually cooled, allowing crystallized components to be separated. This stage stabilizes clarity and improves visual quality.
Deodorization (6 hours):
Undesired odors and impurities are removed through high temperature and vacuum techniques.
Within this six-stage system, impurities are removed more effectively without damaging the oil’s natural structure. This process extends shelf life, enhances performance during use especially in frying reduces foaming, and ensures longer-lasting stability and clarity. - Design Challenge
- The main challenge was achieving controlled flow and anti-drip performance through a distinctive form without compromising aesthetics and usability.
- Project Duration
- Turkiye/Istanbul
- Operation Flow
- Controlled Pouring Performance
The drop-shaped form regulates oil flow speed.
Minimizes excessive pouring and splashing.
Reduces oil accumulation and dripping around the bottle neck.
Ensures a cleaner kitchen and more economical usage.
Ergonomic Grip and Ease of Use
The lightweight PET structure provides easy handling and transport.
The drop form naturally fits the hand, offering balanced control.
Enables comfortable single-hand use, especially while cooking.
Delivers a practical, comfortable, and safe user experience.
Product Safety and Freshness Perception
PET packaging is impact-resistant, reducing breakage risk.
The transparent structure allows consumers to see the product’s clarity and purity.
The controlled drop flow creates a perception of measured and conscious consumption.
Reinforces a premium, organized, and trustworthy brand image.
Economical and Conscious Consumption
Prevents unnecessary overuse.
Contributes to longer product lifespan.
Supports family budget efficiency while encouraging sustainable consumption habits. - Research
- This design explores how form-driven geometry can enhance pouring precision, ergonomics, and user experience in everyday oil consumption.
- Inspiration
- The inspiration behind this design comes from the modern woman who moves confidently between different rhythms of life. Her strength, elegance, discipline, and warmth are translated into a single sculptural form. The flowing silhouette reflects continuity and balance, while the refined proportions symbolize inner stability. Rather than depicting a single role, the design celebrates harmony where ambition and serenity coexist within one powerful identity.
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