Qianqian Ma · CLIENT: Lijiashan
Zhishan 1299 is a gift box designed for organic green tea grown in high altitude tea gardens. The shape of a single bud leaf is cut as a hollow form on the box surface, turning the product form into a memory symbol. When the box is opened, the structure unfolds and stretches upward into a mountain shape, recalling the Chinese character for mountain and the tea garden at an altitude of 1299 meters. Gold stamping and UV coating are applied to the surface. Thirty small nitrogen filled packages inside keep the tea fresh and visible.
Press Kit
- Unique Properties
- Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
- Dimensions & Packaging
- Width 300mm x Depth 200mm x Height 150mm
- Tags
- High mountain, green tea, organic，gift box，packaging
- Production Technology
- Gold stamping and UV coating
- Design Challenge
- This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
- Project Duration
- The project lasts 2 months
- Operation Flow
- This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
- Research
- We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
- Inspiration
- The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
- Patents
- Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
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