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Press Release

Zhuangyuanxiaoha Nuts Gift Package

A' Design Award 2025 Bronze Winner in Packaging Design

19 April 2025

Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu
Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu
Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu
Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu
Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu

Sha Feng and Jiayi Lu · CLIENT: Zhuangyuanxiaoha

Zhuangyuanxiaoha is a gift package designed for nuts. Purple is used as the main colour of the gift box. Purple was the favoured colour of emperors in ancient times and symbolises wealth and splendour. Coin patterns are added to express an auspicious meaning and the hope of a prosperous life. The structure of the box is simple and the colours are bright. The box is foldable, which reduces packaging and transport costs and allows customers to store the box easily. Spot colour printing, UV printing and hot stamping are used in production.

Press Kit

Unique Properties
The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging
Gift Box Length 395mm x Width 108mm x Height 215mm
Tags
Branding, Packaging, Nuts, Purple
Production Technology
The printing technologies we use are spot color printing, UV printing and hot stamping process.
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Inspiration
The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Image Credits
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
Patents
Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.

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