Yu Ren · CLIENT: Ziel Home Furnishing Technology Co., Ltd.
Zina is a series of garment racks and simple wardrobes for home clothing storage. The frames are made of metal round tubes and panels, and are completed with spherical decorative parts of molded plastic. The mobile rack has swivel casters and Oxford cloth bags for small items. The wall leaning rack holds clothes on the upper part and shoes on the lower part. The wardrobe allows both stacking and hanging, and hooks are provided for bags. Bright colors add a fresh accent to plain home environments.
Press Kit
- Unique Properties
- The Zina series incorporates cost - effective IP elements into popular contemporary styles, presenting a unique and extensible product line. Moreover, it can function as hooks for additional functionality. Its vivid color selection brings a bit of brightness to dull home environments.
- Dimensions & Packaging
- Width 390 mm x Depth 900 mm x Height 1500 mm
Width 500 mm x Depth 900 mm x Height 700 mm
Width 500 mm x Depth 900 mm x Height 1750 mm
Width 960 mm x Depth 447 mm x Height 1750 mm
Width 778 mm x Depth 338 mm x Height 1750 mm
Width 1097 mm x Depth 338 mm x Height 1750 mm
Width 1636 mm x Depth 338 mm x Height 1750 mm
Width 1357 mm x Depth 338 mm x Height 1357 mm - Tags
- Basic, Fun, Clothing Storage, Wardrobe, Clothes Rack
- Production Technology
- The Zina simple wardrobe showcases a frame that is carefully constructed from metal round tubes and panels. What makes it more distinctive is that it is complemented by spherical decorative elements, which are made of molded plastic. These small yet eye - catching decorative parts add a unique charm to the overall design of the wardrobe.
As for the clothes rack, it is paired with swivel casters, which provide great convenience for moving the rack around as needed. Additionally, it comes with Oxford cloth bags. These bags are not only practical but also enhance the functionality of the clothes rack, allowing users to store various items neatly and conveniently. - Design Challenge
- The biggest challenge in the implementation and research process was to incorporate a single IP element across the entire series, making it both clever and cost-effective.
- Project Duration
- The project started in Zhengzhou and Shenzhen in March 2024 and was completed in Zhengzhou in September 2024.
- Operation Flow
- You can place the wall - leaning clothes rack either in the bedroom or in the hallway. By leaning it against the wall, you can use the upper part for hanging clothes and the lower part for storing shoes.
The simple wardrobe is designed to be used for both stacking and hanging clothes. There are hooks on it which are convenient for hanging bags.
The mobile clothes rack, in addition to being used for hanging clothes, can also be paired with fabric bags for storing small items. - Research
- Influenced by the economic downturn, consumers are downgrading their spending habits and seeking essential lifestyle products that offer both high cost-effectiveness and novelty. The Zina Series explores adding interesting intellectual property (IP) elements to the basic products, providing users with a unique and enjoyable experience.
- Inspiration
- In the post - pandemic era, the economic downturn has led to consumer downgrading, and there is an increasing preference for economically practical staple products. In the product categories of clothes racks and simple wardrobes, we are exploring ways to incorporate appealing IP elements into basic products, so as to provide users with a unique and enjoyable differentiated experience.
- Patents
- Patent No: 015066007-0003 Patent No: 015066007-0004 Patent No:015066007-0005
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