The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.
Press Kit
- Unique Properties
- Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky. - Dimensions & Packaging
- Dimensions: 225 x 225 mm
232 pages - Tags
- book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
- Production Technology
- Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g - Project Duration
- 2024 Budapest
- Inspiration
- Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
- Image Credits
- Product photos: Zoltan Berta
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