Wen Liu · CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
Zui San Qiu is a packaging design for baijiu, a traditional Chinese spirit. The surface of the bottle is made from locally sourced gabbro, shaped by skilled artisans, and the natural texture of the stone is left exposed. The bottle has soft organic curves that allow a comfortable grip. The outer box is made from a composite of regenerated leather fibers and natural rubber, which gives a smooth tactile quality. After use, the bottle can be reused as a candlestick, vase or water jug, and the box can serve as a storage container.
Press Kit
- Unique Properties
- This baijiu originates from Anhui Province, China. It is defined by its distinctive flavor and complex aroma, setting it apart in the world of Chinese spirits. The most engaging feature of the liquor is its bottle: its fluid curves emulate the smooth, flowing sensation experienced after sipping. Moving away from conventional rigid bottle designs, this approach transforms the container into a striking visual emblem.
- Dimensions & Packaging
- 145mm*115mm*H275mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The natural texture of the stone remains exposed and unadorned. The outer box is constructed from a composite material that blends regenerated leather fibers with natural rubber, delivering a soft and smooth tactile experience. This return-to-nature philosophy resonates with and has been warmly received by its intended audience.
- Design Challenge
- The bottle is handcrafted with a soft, organic shape that ensures a comfortable grip. Its surface features a textured gabbro finish, offering an authentic touch of the natural environment. In today's highly industrialized world, many seek products that return to simplicity. This straightforward and natural design is created for them. After use, the bottle can be repurposed into decorative items like a candlestick, vase, or water jug. The box is also designed for reuse as a storage container.
- Project Duration
- March 2024, Shenzhen City, China
- Operation Flow
- This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The stone retains its natural, unadorned texture. The box is made from a composite of regenerated leather fibers and natural rubber, offering a soft and smooth touch. This back-to-nature approach invites users to form a deeper connection with the product.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- Designed under the theme of harmony between humanity and nature, the bottle integrates locally sourced gabbro into its surface, reflecting the textures of a natural ecosystem. This material is both biodegradable and recyclable. The form of the bottle is shaped with organic curves, a signature found throughout nature. Handcrafted by skilled ceramic artisans, it represents a commitment to the balanced coexistence of people and the environment. This philosophy helps distinguish the product and enhances its overall appeal.
Press releases are available in 1 languages.