Perception Café by Haejun Jung - Feelament

Platina Interieur · 2020

Perception Café

by Haejun Jung - Feelament

A' Design Award in Platina 2020 in Interieur
CLIENT: Perception
Estimated Number of Design Views: 1,119,396
Verification code 9A312E3ECA · Verify this award

Visit Site View at A' Design Award Press Release

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About Perception Café

Dit kleine warme houten café op de hoek van een kruispunt in een rustige buurt. De gecentraliseerde open-voorbereidingszone maakt een schone en uitgebreide ervaring van het optreden van barista voor bezoekers overal die barstoel of tafelstoel in een café. Het plafondobject genaamd "Shading tree" begint vanaf de achterkant van de voorbereidingszone en bedekt de klantenzone om de hele sfeer van dit café te creëren. Het geeft een ongewoon ruimtelijk effect aan bezoekers en wordt ook een medium voor mensen die in gedachten willen verzinken met smaken koffie.

About the A' Design Award in Platina

Perception Café is winnaar van de A' Design Award in Platina, een uiterst prestigieuze erkenning die wordt toegekend aan werkelijk uitzonderlijke, elegante en magnifieke ontwerpen. De winnaars in Platina zijn wonderen van creatie, getuigenissen van de grenzen van intellectuele creativiteit en tonen het ongeëvenaarde professionalisme en genie van hun ontwerpers. Van deze ontwerpen wordt verwacht dat zij de meest vermaarde werken zijn die de esthetiek van een tijdperk bepalen, bijdragen aan het welzijn van de samenleving en de grenzen van kunst, wetenschap, ontwerp en technologie verleggen. Perception Café toont een transcendent niveau van uitmuntendheid en maakt de wereld ongetwijfeld een betere plek met zijn voordelige en waardevolle kenmerken. Perception Café is een werk dat de A' Design Award in Platina heeft gewonnen en dat verlangens oproept, inspireert, verrukt en grote vreugde doet ontvlammen.

Press Kit

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.