The Mysterious Pearl 3D-pretparkattractie by Mark Boey

The Mysterious Pearl 3D-pretparkattractie by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Film, Video en Animatie Ontwerp Competition Category.

BronsFilm· 2020

The Mysterious Pearl 3D-pretparkattractie

by Mark Boey

Client: Shanghai Haichang Ocean Park

A' Design Award in Brons Winner in Film Category

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Verified Award Winner

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Colors

The Design

About The Mysterious Pearl 3D-pretparkattractie

De Mysterieuze Parel is een 3D-pretparkattractie die is gecreëerd voor een oceanpark in Shanghai, China. De attractie combineert een achtminuten durende stereoscopische animatiefilm met een bewegend voertuig. Het verhaal volgt een zeemeermin en een familie van zeewezens op zoek naar een manier om de wereld te redden. Elk voertuig van de attractie beschikt over zeven speciale effecten, zoals verticale dalingen en horizontale bewegingen, die synchroon met de animatie worden herhaald. De personages en animatie zijn gemaakt in Maya, de effecten in Houdini, en de compositing in After Effects en Flame.

The Recognition

About the A' Design Award in Brons

The Mysterious Pearl 3D-pretparkattractie is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. The Mysterious Pearl 3D-pretparkattractie wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. The Mysterious Pearl 3D-pretparkattractie bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q