Brons Verpakking · 2020
Rosé Wijnetiket
by Ximena Ureta
- A' Design Award in Brons 2020 in Verpakking
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 23,303
- Verification code 5D6590D840 · Verify this award
Colors
About Rosé Wijnetiket
Rose is een wijnetiket ontworpen voor een rosé wijn geproduceerd in Chili. Het etiket meet 85 bij 90 millimeter en is gedrukt op gestructureerd papier van 89 gram per vierkante meter. Vijf speciale kleuren zijn toegepast in digitaal offset, met goudfolie, zwarte folie, reliëf- en basreliëfafwerkingen. Het ontwerp is geïnspireerd op rozen, bloemblaadjes, wijnranken en de zachte kleuren van de avondlucht. Wijnranken slingeren zich rond de tekst. De fles bevat 375 milliliter, een klein formaat dat nieuw is in deze wijncategorie in Chili.
About the A' Design Award in Brons
Rosé Wijnetiket is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Rosé Wijnetiket wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Rosé Wijnetiket bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Press Kit
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Image Credits
- Diego Agurto
