Winter Navel Oranje Verpakking by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2020
Winter Navel Oranje Verpakking
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award in Brons Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Oranje Verpakking
Het ontwerp is ter promotie van de sinaasappel, genaamd winternaval, geproduceerd op een biologische boerderij. Het pakket bevat twee formaten kartonnen dozen, informatiekaart, envelop voor sinaasappelschiller. De wintermarine kan pas geplukt worden na de doop van de vier seizoenen. de uitdaging van het ontwerp is om de betekenis van de langwerpige groeiroutine en andere vorm van een sinaasappelboom gedurende vier seizoenen op de verpakking te illustreren. Het ontwerpteam bedacht een tekening die was geïnspireerd op het verhaal van de boer en de bonenstaak. Benadrukt de notie van harmonie tussen natuur en mens.
The Recognition
About the A' Design Award in Brons
Winter Navel Oranje Verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Winter Navel Oranje Verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Winter Navel Oranje Verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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