Seasoning Series Design Kruidenverpakking by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Kruidenverpakking by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2020

Seasoning Series Design Kruidenverpakking

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

A' Design Award in IJzer Winner in Verpakking Category

9,920
Verified Award Winner
Verify Award Status for #102280

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seasoning Series Design Kruidenverpakking

Seasoning Series Design is een set verpakkingen voor sojasaus, peper en mosterd. De sojasauskan is gemaakt van kaolien, gebakken met een transparant glazuur, waarbij deksel en romp door middel van concave en convexe markeringen worden verbonden. De licht verdiepte bovenkant zorgt ervoor dat de wijsvinger tijdens het schenken op natuurlijke wijze kan rusten. Het peperzakje is gemaakt van 135 gram sulfaatpapier, met een vergroot grijpvlak dat als handvat dient voor gemakkelijker schudden. De peper verzamelt zich onderin, waardoor het zakje eenvoudig kan worden opengescheurd en uitgeschonken. Het slanke mosterdzakje is vacuüm verpakt in PE-folie voor gecontroleerd knijpen.

The Recognition

About the A' Design Award in IJzer

Seasoning Series Design Kruidenverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Seasoning Series Design Kruidenverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Seasoning Series Design Kruidenverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging: Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags: Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology: Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge: The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research: Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration: Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration: The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow: The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members: Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits: Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;