Grundig Serenity Theemaker by Mert Ali Bukulmez

Grundig Serenity Theemaker by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Huishoudelijk Apparaat Ontwerp Competition Category.

ZilverHuishoudelijk Apparaat· 2020

Grundig Serenity Theemaker

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award in Zilver Winner in Huishoudelijk Apparaat Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Theemaker

Serenity is een eigentijdse theemaker die zich richt op een prettige gebruikerservaring. Het project richt zich voornamelijk op esthetische elementen en gebruikerservaring, aangezien het hoofddoel suggereert dat het product verschilt van de bestaande producten. Het dok van de theemaker is kleiner dan het lichaam, waardoor het product over de grond kan kijken dat een unieke identiteit geeft. Licht gebogen lichaam gecombineerd met gesneden oppervlakken ondersteunt ook de unieke identiteit van het product.

The Recognition

About the A' Design Award in Zilver

Grundig Serenity Theemaker is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Grundig Serenity Theemaker wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Grundig Serenity Theemaker is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019