Cut and Paste Branding door Lisa Winstanley

Het ontwerp Cut and Paste Branding door Lisa Winstanley is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Goud in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

GoudGrafisch· 2021

Cut and Paste Branding

door Lisa Winstanley

Opdrachtgever: Lisa Winstanley

Winnaar van de A' Design Award in Goud in de categorie Grafisch

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Kleuren

Het Ontwerp

Over Cut and Paste Branding

Deze projecttoolkit, Knippen en plakken: visueel plagiaat voorkomen, behandelt een onderwerp dat iedereen in de ontwerpindustrie kan raken, en toch is visueel plagiaat een onderwerp dat zelden wordt besproken. Dit kan te wijten zijn aan de ambiguïteit tussen het nemen van een referentie uit een afbeelding en het kopiëren ervan. Daarom stelt dit project voor om de grijze gebieden rond visueel plagiaat onder de aandacht te brengen en dit op de voorgrond te plaatsen van gesprekken over creativiteit.

De Erkenning

Over de A' Design Award in Goud

Cut and Paste Branding is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Cut and Paste Branding wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Cut and Paste Branding wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Afmetingen & Verpakking: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Productietechnologie: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Ontwerpuitdaging: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Onderzoek: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiratie: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projectduur: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Werkproces: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenten: Copyrights belong to Lisa Winstanley, 2020
Teamleden: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Beeldcredits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng