Human and Sea Digitale illustratiereeks by Liu Xiaorong and Huo Kai

Human and Sea Digitale illustratiereeks by Liu Xiaorong and Huo Kai is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Beeldende Kunst en Kunstinstallatie Ontwerp Competition Category.

BronsBeeldende Kunst· 2020

Human and Sea Digitale illustratiereeks

by Liu Xiaorong and Huo Kai

Client: Northeastern University

A' Design Award in Brons Winner in Beeldende Kunst Category

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Verified Award Winner

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The Design

About Human and Sea Digitale illustratiereeks

Human and Sea is een reeks digitale kunstillustraties over de relatie tussen mens en oceaan. De illustraties maken gebruik van een surrealistische stijl en een montagevorm. Vrouwelijke figuren verschijnen tussen vissen, koraal en zeewier, samen met afval dat in het water is achtergelaten. De harmonie tussen mens en oceaan wordt geprezen, terwijl de vervuiling en vernietiging van de oceaan wordt bekritiseerd. Elke afbeelding is getekend op een grafisch tablet met digitale schildersoftware. De reeks is bestemd voor print en online media, met als doel de bescherming van de zee te ondersteunen.

The Recognition

About the A' Design Award in Brons

Human and Sea Digitale illustratiereeks is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Human and Sea Digitale illustratiereeks wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Human and Sea Digitale illustratiereeks bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Human beings are closely connected with the ocean. A series of digital art illustrations describe the harmonious symbiotic relationship between human beings and the ocean, which is dialectical. When human beings destroy the ocean, they also destroy their homes. When human beings care for the ocean, they can live together. Digital art illustration, in the form of surreal art, shows that human beings and the ocean are the community of destiny.
Dimensions & Packaging: The size of the illustration is 127x127 cm; 63.5x63.5cm. It is used for print and online media.
Tags: Human, Ocean, Digital art, Illustration, Destruction, Harmony
Production Technology: Digital illustration is finished by computer drawing technology. Using "Sai" software, combining with digital board for image drawing and post art processing, this is a systematic process of art processing, requiring stylized performance, surreal digital painting is very promising.
Design Challenge: The difficulty and challenge of digital art illustration is to deal with montage's artistic effect and painting form vividly. It is not easy to achieve the ultimate in the pursuit of artistry and profundity.
Research: In the context of human damage to the ocean, marine organisms and marine resources have been greatly damaged and polluted. In the long run, human destruction is possible. Digital art illustration reflects this content. In the form of montage, it praises the harmony between human beings and the ocean from the front, criticizes the behavior of human destroying the ocean from the back, and expresses human reflection.
Inspiration: The originality of digital art illustration comes from the destruction of the ocean by human beings, and the concern and protection of the ocean ecology by human beings, with the purpose of sustainable development of the ocean.
Project Duration: The project started from March 2019 and finished in September 2019. The design is done in Shenyang.
Operation Flow: The content of the illustration is that the female characters have affinity with the marine life, surrounded by fish, coral, seaweed, etc., and the garbage left in the ocean by human beings. The information that they convey to people has three points: 1. The harmony between human beings and the ocean; 2. The destruction and pollution of the ocean by human beings; 3. The consequences that human beings should bear. These contents are transmitted to the public, and the artistic concept is deeply rooted in the people's mind.
Team Members: Design Director:Huo Kai, Illustrator: Liu Xiaorong
Image Credits: Liu Xiaorong and Huo Kai, 2019.