iONE360 Visuele Productconfigurator by Colijn IT

iONE360 Visuele Productconfigurator by Colijn IT is a highly esteemed winner of the very prestigious 2021 A' Design Award in IJzer in Groothandel, Detailhandel, Handel en E-commerce Ontwerp Competition Category.

IJzerHandel· 2021

iONE360 Visuele Productconfigurator

by Colijn IT

Client: iONE360

A' Design Award in IJzer Winner in Handel Category

70,644

Verified Award Winner

Verify Award Status for #106446

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About iONE360 Visuele Productconfigurator

iONE360 is een visuele productconfigurator ontwikkeld voor de meubelindustrie. De software verwerkt configureerbare producten met complexe bedrijfsregels en prijsstellingen, wat kan resulteren in miljoenen variaties. Gebruikers kunnen configuraties samenstellen en 2D- en 3D-visualisaties toevoegen, die worden vertaald naar een stapsgewijs begeleid verkoopproces. iONE360 wordt uitgebracht als JavaScript-pakketten, waardoor de configurator in een browser draait en kan worden ingebed in websites, webshops en bedrijfssystemen. Virtual reality- en augmented reality-weergaven werken op recente smartphones zonder aparte app.

The Recognition

About the A' Design Award in IJzer

iONE360 Visuele Productconfigurator is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. iONE360 Visuele Productconfigurator wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. iONE360 Visuele Productconfigurator wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging: Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags: product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology: In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge: Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research: Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration: Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration: This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow: Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Team Members: Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits: Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.