IJzer Grafisch · 2021
Nirvana Brand Bedrijfsidentiteit
by Viana Patricio Barbosa Neto
- A' Design Award in IJzer 2021 in Grafisch
- CLIENT: Viana Patricio
- Estimated Number of Design Views: 11,262
- Verification code DFA3CCEAF7 · Verify this award
Colors
About Nirvana Brand Bedrijfsidentiteit
Nirvana is een bedrijfsidentiteit ontworpen voor een ruimte voor meditatie en holistische therapieën. Het ontwerp is gebaseerd op eenvoudige geometrische vormen, gerangschikt op een rastersysteem om symmetrie en balans te behouden. Het logo combineert het oneindigheidssymbool, de lotusbloem en een meditatieve houding. De wijnrode kleur verwijst naar boeddhistische gewaden, terwijl de gele kleur verwijst naar de ornamenten die in kloosters worden gebruikt. De identiteit is als vectorillustratie getekend, zodat het logo zonder verlies van detail kan worden verkleind of vergroot en toegepast kan worden op zowel print als digitale media.
About the A' Design Award in IJzer
Nirvana Brand Bedrijfsidentiteit is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Nirvana Brand Bedrijfsidentiteit wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Nirvana Brand Bedrijfsidentiteit wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Press Kit
- Unique Properties
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- Dimensions & Packaging
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- Tags
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
- Production Technology
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- Design Challenge
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result. - Research
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- Inspiration
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- Project Duration
- The project started in April 2020 and finished in June 2020 in Brazil.
- Operation Flow
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- Image Credits
- Pexels
