Newker Logo Merkontwerp by Jian Sun is a highly esteemed winner of the very prestigious 2021 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2021

Newker Logo Merkontwerp

by Jian Sun

Client: SunDesign Brand＆design（beijing）co.ltd

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #106798

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Colors

The Design

About Newker Logo Merkontwerp

Het doel van Newker is om diensten van hoge kwaliteit te bieden aan de mensen van de International Chinese Language Awards. Design speelt daarin een belangrijke rol. Het grafische gebouw voor de New York Award is het Empire State Building. De combinatie van het N-woord en de afbeelding van het Empire State Building opent een deur naar het Empire State Building, dat het internationale serviceconcept van Newk interpreteert. Newker heeft glorieuze, steeds veranderende en innovatieve wereldwijde internationale onderscheidingen in het leven geroepen, samen met internationale uitwisselingen en samenwerkingen van wereldklasse, waarvan iedereen die met taal te maken heeft, kan genieten.

The Recognition

About the A' Design Award in IJzer

Newker Logo Merkontwerp is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Newker Logo Merkontwerp wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Newker Logo Merkontwerp wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The company hopes to have a unique logo. Newker uses a simple logo to come up with the concept of "International Award Promoter". The graphics are simple, easy to remember and easy to recognize. The name "Newker" was inspired by several cross-cutting aspects, and seized the brand's "good resonance" to achieve the goal of better internationalization.
Dimensions & Packaging: It can be enlarged or reduced in equal proportions according to requirements, and the minimum length cannot exceed 15cm on the long side. The grid is standard drawing, and the proportion is set to prohibit deformation.
Tags: Award, brand, logotype, Newker Brand, design
Production Technology: Many elements have been created to complement the brand. From business cards, art festival billboards, printed portfolios, design patterns, social media, T-shirts and coffee cups. Each has its own technology, starting from offset printing, screen printing and acrylic UV printing.
Design Challenge: Newker's goal is to provide the best service to people who help international awards in Chinese. Design plays a very important role in it. The landmark building of the New York Awards is the Empire State Building. The combination of the N word and the Empire State Building graphic opens a door to see the Empire State Building, which better interprets Newker's international service concept. Newker works with world-class international exchanges and cooperation to create glorious, transforming, and innovative global international awards, which can be enjoyed by anyone affected by language.
Research: Based on Newker's advanced concept of promoters of international conventions, Newker's design promotes the operation of the New York International Advertising Awards. In order to be more active with international awards, contestants need information to enable them to become professional participants, reduce contestants’ budget mistakes, and help support international practices in communication between Chinese-speaking countries and contestants.
Inspiration: The name "Newker" is inspired by international awards. Newker's text logo consists of the letter N and the graphic of the US Empire State Building. Just like opening the door to promoting the New York International Advertising Awards, the New York International Television Film Awards, and the London International Awards, so is doing business in China. Strict, fair, efficient and sustainable development; accurately express the meaning and function of the brand.
Project Duration: May 2019 in China Shanghai
Operation Flow: The center of Newker is that people can achieve good results in the exciting Chinese area with international awards, improve or learn some of the most cutting-edge creative ideas. The International Award supports experts, consultants and assessments to provide advice to those in need. Humanized and strict, fair, efficient and sustainable development.The brand interacts with the media, whether it is paper, business cards, outdoor signs or billboards. Accurately expressed the slogan of the promoters of the International Awards.
Patents: "Copyrights belong to SunDesign, 2020."
Team Members: Sun Jian
Image Credits: Picture #1-5: Designer Sun Jian.