Novacolor Verfshowroom by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2021

Novacolor Verfshowroom

by Peihe Xie

Client: AD Architecture

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #106881

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Novacolor Verfshowroom

Novacolor is een verfshowroom in Shantou, provincie Guangdong, China. Het interieur beslaat 180 vierkante meter en toont meer dan 200 verftexturen en kleuren. De showroom bevindt zich in een hoek van een winkelcentrum met weinig bezoekersstroom, waardoor het trekken van aandacht centraal stond in de ontwerpstrategie. Een versmalde opening markeert de overgang naar de ruimte. Een blauwe ellipsvormige vorm hangt erboven en weerspiegelt de kromming van de plattegrond. De gebruikte materialen omvatten roestvrij staal, verf, microcement, transparante folie en schakelbaar glas. Een gespannen membraanstructuur verspreidt zacht licht over de uitgestalde producten.

The Recognition

About the A' Design Award in Brons

Novacolor Verfshowroom is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Novacolor Verfshowroom wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Novacolor Verfshowroom bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun